My favorite horror poster though is the Blair Witch Project . I remember seeing the poster at a movie theatre about three months before it came out and I just knew it would scare the hell out of me. The movie had been reviewed by Peter Travers of Rolling Stone already and I remember the poster had a quote from the review saying something like "It will scare the hell out of you." Didn't really scare me, but I loved how it changed film and marketing a film. Incredible.
So, what is your favorite horror film?