Marc Anthony and Jenifer Lopez have deluded themselves into believing their endorsement of a product is worth $30M. Of course it could also be what their people tell them, but I don't see anyone on this earth paying them that amount of money ever. There are a few people in the world who can get that much money from one product and it isn't Skeletor and his wife.
Marc and J-Lo have sued the company that makes the baby stroller they used for their twins. The company used a public domain photo of Jennifer and Marc using the stroller on the company website and since Silver Cross didn't bother to actually provide the stroller for free to the couple, they have sued the company for $30M. Yep. They are so full of themselves. Just because a company doesn't give you something for free then you decide to make their lives miserable.
There is no way on earth that J-Lo and her afraid of the daylight husband will ever be able to prove $30M in damages. This is just because they need some money and they want companies to know that if you want photos of Jennifer and Marc using your product than you better pay up with free stuff in advance. I honestly doubt this company even did $30M in sales last year.