Do you remember about ten years ago when Vin Diesel was the hottest actor on the planet? He had everything going for him, but because he was an a-hole and a diva and felt he was entitled to do what he wanted and when, studios stopped wanting to work with him and the film roles dried up and he ended up basically starring in any movie that would have him. Well, with Fast And The Furious 3, he got another chance and he is already blowing it.
According to the NY Post, Vin was supposed to be doing a press junket in LA on Sunday. One of those where you sit there and talk to reporters from a million organizations and tell them why your movie is so damn good. Well, instead of doing what he was supposed to be doing, Vin just stayed away and wouldn't take any calls until one of the studio executives managed to track him down. The executive probably threatened him, and Vin claimed he was sick. Vin did finally show up four hours late looking healthy.
The kicker is that his PR firm dropped him as a client because of what happened, and I have no doubts that studios will not be far behind. The studios are in the business of making money and the way you make that money is by doing press. Lots of it. Say what you want about Tom Cruise (short, strange, whacked out, Napoleon complex), he still does lots and lots of press. Did you realize that Mall Cop movie is still in the top ten movies. The movie is fairly bad, and has been out for two months but is still in the top 10 because Kevin James worked it hard.
Stars for the most part hate doing press, but even the densest usually know it is how money is made and how their paychecks will get larger. Studios will let you get away with drugs, crimes, tantrums, or any other boorish behavior except for one thing. You have to do press. You have to, or you won't be back. Vin obviously hasn't realized that yet. And now he has probably run out of chances.