Wednesday, May 13, 2009

Bad Taste Award Of The Year


This morning I read a couple accounts of this British ski wear retailer using Natasha Richardson's image to sell ski helmets and telling people they need to buy one. I thought of course it was in horrible taste, but it turns out it is even more horrible than I imagined. When I first read it I thought skiwear4less.com had e-mailed all of it customers very recently. Umm. No.

It turns out they sent the e-mail above the same day Natasha died. They sent it as a news story next to pictures of ski helmets for sale. Oh, and they did offer free shipping. Wow. That is one of the least classy things I have ever seen. Wait a second that actually makes it seem like there was some class involved. There was none. This is horrid and some British organization that monitors ads said it was horrible also and said it needed to be pulled. No kidding. No word on whether they got a lot of sales from the e-mail.

15 comments:

Cheryl said...

Not nice at all.

lutefisk said...

This s beyond horrid. Her poor family.

robert said...

How frigging safe is an eight quid helmet?

Jungle007 said...

Oh. Wow.

Now, that's a sin. How could anyone approve these ads?

Mooshki said...

They're just like ambulance-chasing lawyers - SLEAZY!!! :(

Babs said...

Whoever thought this was a good marketing plan is an idiot.

nancer said...

it's not even clear a helmet would have changed the outcome here. really horrible and the word 'insensitive' doesn't even cover it.

MontanaMarriott said...

Why hasn't her estate issued a cease and desist order or even filed a lawsuit1?!!?

Kara said...

Mooshki! I resent that slur on my profession! Even us ambulance chasing lawyers wouldn't do something this disgusting!

jax said...

it wasn't the lack of helmet that killed her, it was her refusal for help that did.

Mooshki said...

Kara, I don't think all lawyers are ambulance-chasers. :) I was thinking of those late-night commercials: "Did you get sick? Let us make a fortune off of your pain and suffering!" And not that there's anything wrong with suing the people who made you sick, but you can tell when people are way more concerned about their own profit than they are about the tragedy.

Mooshki said...

Jax, I think the problem was that she didn't watch enough tv. If she were a medical drama-watcher, she would've known about the effects of head injuries. So take that people who say tv rots your brain! :)

Ms.Leigh said...

i can understand trying to get a message across about sports safety, but they're exploiting the death of a beautiful talent to do so. what happened was so tragic. educate people about safety, don't use tragedy to push products.

MissMouse said...

I looked up the word "tacky" in my dictionary today & this ad came up... ugh!

whole_lotto _luv said...

MontanaMarriott, I'm thinking the same. I can't believe it's legal for this company to use her image to sell their product. I hope her family sues the pants off these people.