Friday, August 07, 2009

Break Out The Juicy Fruit - Wrigley Drops Chris Brown


Congratulations to Wrigley for doing the right thing. When Chris Brown was arrested for beating up Rihanna the chewing gum company suspended a very expensive advertising campaign featuring Chris Brown and one of his songs. At the time they only suspended the campaign and didn't drop him because of things like due process and innocent until proven guilty. They didn't have to suspend his campaign. They could have used that same reasoning to keep the campaign going until he was convicted. They did the right thing then and they have done the right thing now.

In a statement released yesterday, Wrigley said it was ending their relationship with Chris Brown. They joined the Got Milk people who dumped Chris right after he was arrested. I don't think he has any endorsement deals left and hopefully he won't be getting any new ones.

17 comments:

Quintessential Southerner said...

since his endorsements were not with fashion houses, i was not surprised how quickly they dropped him. there was also more than likely a moral clause in his contracts.

mngddess said...

Chris, can you spell i-d-i-o-t?

Probably not.

selenakyle said...

YAY!!!

Way to go, Wrigley. At least SOMEbody's sponsors have some morals and balls.

Mooshki said...

'Scuse me, gotta go buy some gum.

Pookie said...

*waves at CB's career as it exits stage left*

Sylvia said...

I was wondering if any one was going to start dropping his ass off LOL. At least Wrigley is family oriented not like Disney.

warmislandsun said...

OOPS! (now imagine my comment all blinged out and hanging from my neck....)

selenakyle said...

@Sylvia--so true. Reminds me of the South Park episode where Mickey Mouse orders the JoBros around and beats their assess, screaming "I want little girls' gineys to tingle, dammit!"

ambernyc said...

Karma's a bitch, ain't it Chris?

Love it.

RocketQueen said...

Word, Wrigley.

ardleigh said...

Hooray for corporate integrity!

Who knew that CEO's cared what the "little" people thought anymore.

I think I'll go to thank Wrigleys on their web site. They usually have a contact us page for problems. I'll just thank them instead.

jax said...

juicy fruit is gonna move ya, beat your girlfriend and we're gonna lose ya!

yay!

whole_lotto _luv said...

lol, jax!

I'm gonna stop for some gum today, even though I don't usually chew it.

Carrie L said...

Good, I hope it stays that way!

leeloodallas said...

YES!!!!!!! Good job Wrigleys

Ms Cool said...

I'll buy some damn juicy fruit so I can support their decision.

Judi said...

Yup, yup. Kudos to Wrigley.