Sony sent out a press release yesterday saying that the Michael Jackson movie which is being made from concert rehearsal footage will run for two weeks and two weeks only beginning October 28. Uh huh. Tickets go on sales September 27th. Oh, and this two weeks thing applies to the whole world.
So, let me get this straight. If every ticket in every movie theatre in the world that is showing it is sold out prior to the October 28th date, then tough luck you will never get to see it? Does anyone actually believe that if the movie is #1 for its two weeks of release that it won't continue to be shown? Do you think that Michael Jackson's estate is going to just give up millions of dollars in revenue? Please. They will keep that thing in theatres as long as possible. They just want everyone to buy tickets in advance and generate a buzz.
The only other thing I can think of is that if it goes longer than two weeks DVD sales might be slow for Christmas.