I feel like I have been ranting all morning and so thought I would post something lighter and it involves a CDAN reader who has always been good to the blog
. Alex is a director and here is what she has to say about the recent Amazon contest she entered.
The basic story behind it is sad, however: struggling South Bronx indie filmmaker (that's me, that is) blows 2 months' rent money making a spec commercial for Amazon contest (filmed at City College! Starring a Julliard student! and shot by pretty much an all-female NY indie crew working for free), spends 10 days doing visual effects in Photoshop because she can't afford any of the real VFX programs, and then her work gets rejected by Amazon as “too professional”. Boo, Amazon!
The funny thing about directing is that the only way to make money is via directing commercials. The only way to get hired to direct a commercial is to have already done a commercial. So basically I had to spend a shedload of my own cash making a commercial for a billion-dollar corporation who is too cheap to pay Saatchis to do it for them. Directing is a stupid, stupid career.
Here is Alex's commercial.
If you want to see the five finalists, you can click here. My favorite since Alex can't win is “Proceed To A Better Life.”