When you have millions upon millions of dollars invested in a guy and what seems like every picture of the guy has your logo plastered on it, you are going to be real careful about what you say and do a little spin control. That being said, I think Nike has stuck a big foot in their mouth. As woman number 14 came forward today, the chairman of Nike, Phil Knight gave an interview to Sports Business Journal. Obviously the questions turned to Tiger and Phil said, "One of the things we always try to do when we have a big endorsement is check out the character and the pattern of the individual. But you’re not going to get it right all the time, and if you’re going to be in the business you have to recognize that. Tiger was obviously ... one we checked out and he came out clean, and I think he's been really great. When his career is over, you'll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now."
Of course they are making a big deal out of it. This is a guy who appears to have done two things the past five years. Golf and cheat on his wife. I'm actually shocked he managed to have two kids also during that time. It means he was actually having sex with his wife in addition to the now 14 other women. Those 14 don't even include the orgies he allegedly had where he hired 10-15 women a night for fun. These are just the long term affairs. Nike is basically saying none of that matters and that marriage isn't important as long as Tiger just keeps winning golf tournaments and making Nike money. Apparently Nike doesn't concern themselves with women or wives that used to be interested in buying their products.