For the longest time Tom Cruise used his sister as a publicist. That was Before Oprah, or as I like to remember it B.O. Anyway, after the couch jumping and then general decline of his box office appeal, Tom switched from family to some professionals. Well, in the past week, Tom switched again. According to Entertainment Weekly he picked Amanda Lundberg from 42 West. What makes her so special? The two of them previously collaborated on the publicity for Valkyrie. Oh, well that was a box office smash so this is sheer genius by Tom. I don't understand why he can't use his Thetan mind powers and make people like him.