So, let me ask you a question. Ultimo dropped Peaches Geldof over the weekend. She had been one of the faces of their ad campaigns and she made a nice sum of money doing it. As soon as practically possible her image will be removed from stores and websites and it will be as if she had never done anything for the lingerie brand.
"We have been in meetings all morning with regards to the stories that have surfaced over the weekend about Peaches and unfortunately we have no option but to terminate her contract. Miss Ultimo is a brand geared towards a young female audience and as a company we have a social responsibility to ensure we are promoting only positive role models that young women can aspire to."
So, did the drop her for the naked photos? That seems harsh considering they pose her almost naked in their campaign. Plus, she has been naked before on beaches. Did they drop her because of the alleged heroin use? I think that is far more likely. It could also be they just wanted to go with someone else and this gave them a perfect excuse. I notice how fast they were compared to the sponsors of Tiger Woods. His sponsors needed multiple women talking before any dropped him. No one seemed to care he was popping Ambien like they were Altoids. No brand wants to be seen associating with drug users. I really hope this guy actually did heroin with her. If she didn't use any, that guy is going to be in a world of hurt. She has actual damages now as a result of what he said.