Apparently soap opera advertising works for at least one customer. Hoover is seriously ticked off at ABC for pulling the plug on One Life To Live and All My Children. As a result, they pulled off all their ads from ABC and is starting a campaign to get the soaps back on the air. I don't think it will do any good. The only way those shows are coming back is if several advertisers pull their ads from the network. Hoover probably spends a lot on ads on the network, but probably not enough to cover the budgets of the shows so ABC will count on them coming back at some point. Now, if this was Budweiser or McDonald's or someone like that, Susan Lucci would be back in makeup before she could say, "Oh, this isn't my friend; this is my ex-husband."