I don't know what got into the casting director for Victoria's Secret Wheaties box, but she had no kind words at all for the SI Cover model, Kate Upton. Kate, who has modeled for Victoria's Secret before is not right for them says the casting director because, "She's like a Page 3 girl. She's like a footballer's wife, with the too-blond hair and that kind of face that anyone with enough money can go out and buy."
I think they also hate the fact that she is not stick thin and is curvy and actually looks like a real woman. There is no way that Victoria's Secret could use someone who actually looks real.