There has not been a good body double controversy in awhile. The last one I remember was the Black Swan one. Back in the day I think you just assumed that if there was a commercial or television show or movie and a scene involving an actress and a body part but no face that it was a double. Times have changed though and now more often than not it's not a body double. But, with Rihanna's new commercial for Armani, she does use a body double. Anytime you don't see Rihanna's face in the shot, the model being used is Jahnassa Aicken who is an Irish model and signed a confidentiality agreement so Rihanna would get credit for something that is not really her. In movies and television, I don't mind body doubles so much, but in a commercial, you are selling a product. Not that I have a chance of ever looking good in the Armani underwear David Beckham sells, so it doesn't really matter if he uses a double.