#1 - Don't kiss the butt of a bunch of celebrities. It isn't worth it. Lets say an actress has a new movie coming out. They will make the rounds of Leno,Kimmel,O'Brien and Ferguson before heading to New York and appearing on Fallon and Letterman. While in New York they will appear on every morning show. Even if they skip some of the late night shows they are probably going to be on at least seven shows. They will then hit the must have mid morning shows like Kelly&Michael and The View. Maybe they will also stop by The Talk and that one with Tamar. After all of that they will make appearances on the syndicated shows like Katie, all the while appearing on radio stations and doing satellite interviews for local stations around the country. Tell me what Katie can ask them they have not already answered. What is something fresh they can bring to the table? Not much which is why Jimmy Fallon does so well. If he is number six in line he doesn't care because he will play beer pong with them and people will watch.
#2 - Act more like Jerry Springer. 30 years ago Jerry Springer started a talk show. He didn't bring on any celebrities and the only money spent was for plane tickets and a hotel room for a night. He didn't have to be nice to the people who appeared on his show. He was, but he didn't have to be. It was such a success that Oprah did the same thing, but classier. She took people from suburbs instead of trailer parks and talked about affairs with escorts rather than street hookers with a drug problem but it was the same concept. Jenny Jones and Sally Raphael made millions of dollars doing the same thing. Montel and Maury and Steve follow the same type format. People watch that stuff. Katie Couric won't ever do that kind of show which is why she's being canceled. She thinks its beneath her. The point of being on television is to get people to watch. I don't care if you are PBS, your show is going off the air if no one watches. Talk shows don't work unless you go for the lowest common denominator. Yes, Oprah changed, BUT in a way she didn't. She just let others do the talking for her. Dr. Phil and Dr. Oz and all of her other guests did their own version of going for that race to the bottom while Oprah handled the celebrity interviews. Only big celebrities got on her show. Plus, she kept them on for an hour which other shows don't do. But what happened in the end? Until the final year of her show everyone stopped watching it. No one remembers that Oprah couldn't find any viewers because they were all watching Maury find out who the baby daddy was.
#3 - All the Judge shows are exactly like Jerry Springer but they put the people in a courtroom. They are normal people just like viewers and they yell at each other and tell their salacious stories but do it in front of a judge.
#4 - Yes I intentionally ignored Geraldo because who wants to talk about that guy.