To all executives who have heard Joe Simpson come in an pitch the new reality series for his daughter Jessica Simpson. It is not to late to save your jobs. Once you pick up the series, then unfortunately you will soon be looking for a new job and you will always be known around town as the person who gave the green light to a show where Jessica Simpson would be hosting and starring in a show. Don't worry. In-N-Out pays well for fast food and they promote from within.
Apparently Jessica Simpson's people (read daddy with the wandering eye), have been going around to networks pitching them a show which actually sounds like a good idea. Congratulations Joe. You thought of a good idea, but you need to bite the bullet and realize you will screw it up if you pitch your daughter to host it.
The show is called Price Of Beauty and would be about what women do all over the world to stay beautiful and how beauty is treated in different countries. The host would find some outrageous damn beauty treatment in that country and do it. Jessica Simpson is not the right person for this. She has no hosting skills and would seek out the tamest possible beauty treatment she could find. Dirty Jobs would not work if Mike Rowe was sweeping up grass clippings in front yards. It works because people want to see him try the most disgusting jobs there are. Plus he has years and years of hosting experience.
Jessica Simpson would ruin a potentially great idea. Our own Adrianna Costa would be very good at it. Brooke Burke might be still good for it. Jessica Simpson would not be good. Give her a bone Joe and let her sing the title song.