Wednesday, February 26, 2014

ABC Thinks They Can Get Young Guys To Watch Dancing With The Stars

US Weekly has an interesting article today. They claim that ABC executives told them the reason that Brooke Burke was replaced by Erin Andrews is they think it will get more young men to watch the show. A few things wrong with this line of thinking. No young guys are going to watch a show because of a co-host. I think ABC executives think it will happen, but they also thought that Lucky 7 was a sure fire winner. What also doesn't make sense is how they think Erin Andrews will bring in more guys than Brooke Burke. Are they trying to tell me that young men don't find Brooke Burke sexy but Erin is? That makes no sense. I'm sure there are guys who feel that way, but I don't think it is a big enough margin to really matter and to take the additional step that young men will now want to watch is crazy. I can't believe I have written about the show three times in the past week. This post isn't so much about whether Brooke or Erin is better although Brooke is, but rather the kind of thinking that brings you your network programming each year. It is the same kind of thinking that is giving Matthew Perry his 34th chance to star in a television series after CBS picked up his Odd Couple remake. The one great show Matthew did have after Friends, Studio 60 On The Sunset Strip was canceled because network executives thought it was too smart for the average viewer.

46 comments:

TalksTooMuch said...

I told you it was because she was seen as too old!

Lord Disick said...

I'm a young guy and I don't consider any of these broads sexy. Let's have Kourtney host. Even Khloe...

TalksTooMuch said...

Okay, only 7 years difference. Still, there's the perv vote, with the keyhole video thing

Eros said...

That show is so lame. A lot of old people watch that show for some reason. Sytcd is a million times better.

LottaColada said...

Cancel it. Who cares?

Michael H said...

I have never liked Brooke Burke, going back to her wild on! days (or whatever it was, on E. Her face looks so tight for some reason. I dunno what it is, because on paper she is cute and definitely has a great body, but she is bo-ring.

laura ramona said...

Today is the LOL day. That TV show is unbelievably boring. young men watching it, seriously? they should bring Charlie's xxx ex and present girlfriends into the show to make a 20 yo watch that stuff

Violet said...

Are the ratings poor? Interestingly (or not depending on your point of view) the UK version of the show - Strictly Come Dancing - smashes the ratings on a Saturday night with a male host who's in his 80s and an over 40 female host. Both shocking presenters mind.

crila16 said...

No...it won't work. With all the hot women out there, they'll find another show with a hot chick and a good storyline, as opposed to a hot chick and dancing.

Renoblondee said...

That's laughably stupid.

KhloeK said...

Kourtney's like watching paint dry. I actually have hosting experience, it's on my resume.

urg8urg said...

Is the chat forum new? Sorry I've been checked out lately. It seems um slow. Might be good for me.

Bruce Jenner said...

I didn't even watch when Kim was on the show-I had bowling league that night!

Kimba said...

Girl crush on Brooke Burke - so pretty to look at, seems nice. Then again so is EA, but she seems not so nice & if she were my friend, I'd keep my eye on her around ma man.
Doesn't matter, I hate, DWTS.

Lord Disick said...

I love Kim but she's the most boring person on the planet. I can't believe Rob did better than her on this show.

LottaColada said...

@urg8urg, are you talking about http://www.cdanforum.com/ ? If so, no it went up last year. Might be a good place for some people.

Jay said...

Erin Andrews is not sexy at all.

Burke is more attractive anyway.

hollywood dime said...

@ talks too much
And Brooke has a bunch of kids I guess that isn't 'sexy'. But if the female dancers can't pull in a younger make demo how will a cohost? I can't think of one straight man aged 18-34 that will willfully watch the same show as his middle aged mom and grandmother.
Just cancel it and take Idol with it.

MISCH said...

Good luck with that

fontlover said...

WHATEVER GRAVYBOAT KIM IS TOUGH & CLEVER #SITDOWN #STFU #JEALOUS

TalksTooMuch said...

I see what you are saying, hdime, hard to market a mother the same way, but she has an unreal body for having kids. Sad. And sounds like confused marketing all around

cc423 said...

These TV execs are boneheads. NO ONE WATCHES A SHOW FOR A HOST. Case closed. And no 18-35 straight men are going to watch this show just to see Erin Andrews stand around with a microphone and banter with a bunch of "celebrities" dancing around on a stage.

David Howes said...

I am a 50's man and I don't watch that show. What are they going to do to get me to watch? Nothing, because it's a show that has no appeal to me who ever is on it.

hollywood dime said...

@ talk
I think she's hot! sounds like her firing is really just a scapegoat for something else.

Pogue Mahone said...

I'm female and I'D never watch the show! Good luck trying to get guys to watch it!

Violet617 said...

The only people getting turned on by Erin Andrews being on DWTS are the haggish cat women who think this is her opportunity to finally get back with Maksim. This and NeNe being a possible contestant...and also being alive, makes this show unbearable to watch.

D Brown said...

I doubt they made that decision without testing. Young guys watch sports, therefore there is probably a higher recognition factor for Erin amongst that demographic. Will they start watching DWTS because she's hosting? Personally I doubt it.

lucy said...

Did young men watch when she was a contestant? I wouldn't have thought so, but surely execs would have to have some reasoning for this decision and I can't think of anything else.

More importantly, RIP Studio 60. I still miss you.

Jonathan Andrew Sheen said...

Good to see someone recognizing the greatness that was Studio 60 on the Sunset Strip!

sandybrook said...

I dont find Erin Andrews very attractive at all and shes not the brightest bulb in the circuit either.

Count Jerkula said...

Young guys will not watch it because of Erin Andrews or any other broad on there. If she or anyone else is in a really hot outfit, showing off ass or side boob or something, young men will just see it as a gif the next day.

Only way to get young men to watch that crap is to have theme nights like No Panties or Topless.

nurysp said...

erin andrews from the sports world
probably thought it would bring some young male viewers


sike

leemonada76 said...

Bs reason. i bet they saved some $$$

TalksTooMuch said...

Isn't it always hdime?? It's as though they think we'll burst into flame if ever exposed to the truth.

And hells ya, lookit those abs! She's 42! Jeebus wept!

Marina Francisco said...
This comment has been removed by the author.
Count Jerkula said...

@Marina: Ashley Judd is hot and crazy as the day is long. That leads to opportunities that will go nowhere.

Henriette said...

Brooke Burke gets fired from everything! She is the only one I know who can make Brazil's Carnival look like a snore, which she did when she showed it on E! She has zero personality and it shows. She can't crack jokes and just stands there. Cindy Crawford suffers from this condition as well and you can see she didn't make it anywhere either.

Unfortunately for pretty people like Brooke and Cindy, once the looks go, then they are out of luck.

RowdyRodimus said...

@Talks I've thought that the whole keyhole video was staged since it came out. Are they trying to get us to believe that a woman just happens to get dressed in a manner that replicates a strip tease in a hotel at just the right time for a random guy to know exactly when she will be doing it and just happen to have a place to film it from? Andrews was just trying to get the publicity of a sex tape without having to admit she filmed one knowingly.

TalksTooMuch said...

I will leave that to your judgement, Rowdy, I haven't seen it

Count Jerkula said...

Rowdy: I think the dude is in jail. Plus she spent a fortune having attorneys send DMCA letters.

Jason Blue Eyes said...

Studio 60 was canceled because hardly anybody was watching it. Same thing for Sports Night. And Twin Peaks.

tflamb said...

Pretty sure the execs are mostly male so you would think they would know that the only thing a hot piece of A will do is get a guy to sample a show. Sample as in maybe watch one ep out of curiosity but not keep watching cause of pretty face especially one that is on screen for what 15 minutes per episode?

We do not have the attention span or desire to keep watching something we don't like just because of a pretty face. We are simple in our desires but that simple.

Also yeah, no contest Brooke is miles way more attractive than Erin. They are both in a class by themselves but within that subset, Brooke is a 10 to Erin's 5. To bad that being a class unto themselves in looks doesn't translate to talent...

Ramone Love said...

Erin Andrews has all the personality of frozen spinach. That'll draw people in for sure.

Aoife said...

Canceling shows that challenge a view to think outside of his or her world view/experience is why shows like "True Detective" end up on cable. I'm waiting for all the copy cat shows in a season or two. Same with "House of Cards". Neither show would've been put into production on a major network.

Unknown said...

The three major networks and the runners up all need to replace their network executives. None of them have a clue about what people want to watch which is why they are all dying. It's crap an panders to the stupid and ignorant, right now there are only about 3 good shows on 5 networks. How can failing so badly be so richly rewarded? These nitwits make a fortune and have ruined their own networks. None of them understand what original or funny or interesting even is.

Unknown said...
This comment has been removed by the author.