The kissing butt starts from the first sentence. "We like to think of Gwyneth Paltrow as our own personal lifestyle guru. From her bold crop top-wearing skills to her crazy cleanses to those GOOP newsletters (yes, we subscribe!), the actress is everywhere (including in our head as we get ready)."
If they think of her as their lifestyle guru then that explains a lot. Who thinks she is their guru? The article plugs the Goopster's website and then is basically an ad for Restorsea which she plugs. The article doesn't mention the ongoing lawsuit involving the company and its hatching fluid supplier. The article does contain a purported interview with Gwyneth although I'm guessing no one from People actually spoke to Gwyneth and would never dare to ask if they could. This is an ad for a company and for Gwyneth. No one paid actual dollars for it but thhey might as well have. Tell me where the news is in this article. There is none. It is simply a piece designed to make sure that Gwyneth gives the magazine and the company access when they do want to directly pay her money for a non-story or because she let them interview her for a movie she is promoting. The magazine and this Britney Talarico should be embarrassed.