How To Lose $5 Million In 5 Hours

I think many of us have had bad days or bad nights, but chances are we haven't lost $5 in about 5 hours. That is the amount of money that Japanese pop singer and television personality Tsuyoshi Kusanagi lost in endorsements when cops found him drunk and sitting naked in a Tokyo park.

Unlike here in the US, it appears that if you screw up in Japan, you lose all your deals, very very quickly. Shortly after the news broke, Kusanagi had lost all of his endorsement deals including those with Toyota and Procter & Gamble.

Oh, and it gets even better. The Japanese government had just signed him for a very expensive public information advertising campaign. Now, of course they don't want him and have to find someone else who doesn't like to take off his clothes and have a chat with nature.

Kusanagi made his fame as a member of the boy band SMAP, but has since become a very popular television personality. Everything he worked for just gone in an instant.