In most cases, celebrities who are paid for endorsing a product just show up one day and take some pictures and collect a paycheck. For the most part, they don't seem to really use the products they are trying to foist on all of us and sure as hell couldn't tell you anything about the company or even persuade you to buy it. The companies know this and just hope you love a person so damn much that based on their photo alone on an ad you are going to go out and purchase their product.
Enter Josh Lucas. Josh, who I will be the first to admit is a good looking guy and definitely Rachel McAdams worthy was doing an event yesterday for Dentyne. You know, the people who make the gum you used to buy about 20 years ago, but now put in the same category as Trident. If someone is offering you a piece you will chew it, but you are not going to go out of your way to buy it.
Well, Josh was asked about relationships and texting at this event, and I don't care if it was a PR set of talking points or if Josh came up with it on his own. He said he didn't really like to text during the initial stages of a relationship because,"If you don't end up sitting down and really having face time, and saying 'Hi, who are you, what are you about,' smelling their breath and seeing how they taste, it makes a huge difference."
See what I mean? That is the way to sell a pack of f**king chewing gum. Now, no amount of chewing gum is going to help my breath. What can I say, I enjoy garlic and onions. You don't think now that every woman or man so inclined doesn't want to sit down and get tasted by Josh Lucas? Brilliant.