In one of the better marketing ideas I have seen in awhile, Justin Bieber is launching a new line of nail polish. This is way better than another perfume or cologne or anything like that. This one actually makes sense. The nail polish is designed for the tweener types who love and adore all things Beebs so you know this will be popular. Plus it is going to be sold at Wal-Mart so I'm guessing it will be inexpensive too, which is always a plus when you are asking 11 year old girls to spend their parents' money.
The only complaint I have is that the bottle says Nicole which is who is partnering up with Biebs. It should just have Justin Bieber on it with a face that you can color with the nail polish.