Showing you that the Kardashians think they can do whatever they want with no consequences, they attempted to hijack the name of a makeup line already in existence. Back in 2004, a line of makeup called Kroma was created. Over the past decade it has grown into a very successful makeup line, mainly through the efforts of the line's owner. Last year, the Kardashians announced their makeup line which they called Khroma. Yeah, you can see where this is going. A cease and desist letter was sent to the company responsible for the Kardashian's makeup line and they were sued for $10M. A federal judge sided with the original Kroma and an appeals court agreed. Now, it will cost millions to change the packaging and branding and marketing. I don't feel sorry for them at all. Kim is the one who came up with the name after she had seen the Kroma products and thought Khroma would be great. Yeah, because it would be taking after a great company and not creating, what will probably end up in dollar stores around the country.