I have been to Carvel. I have not been in awhile because I don't think they have any locations on the west coast, but dammit, I am going to get on a plane and fly to the east coast this weekend and spend my entire paycheck at Carvel. They have released what is probably the finest press release I have ever seen. Oh, except for the companies that dropped Tiger Woods. Those were good too.
Carvel actually took the time to respond to Dina Lohan and her big mouth. It is obvious that Carvel likes the regular people. I like them too. Here is their statement. Please print it out, laminate it and whenever you see Dina on the street hand her a copy.
ATLANTA, GA (June 17, 2010) – As part of Carvel’s 75th Anniversary celebration last year, we issued 75 Black Cards to celebrities. These cards were issued in the celebrity’s name and require the card holder to be present at the time of use. Many celebrities have enjoyed their cards at our Carvel Ice Cream shoppes and have shared their excitement with being included in the celebration.
Unfortunately, the Lohan family has been abusing the card. While the card was issued in Lindsay and Ali’s names only, their extended family has repeatedly used the card without either present. At first, we graciously honored their requests while explaining that the Black Card was not a carte blanche for unlimited Carvel Ice Cream for the extended Lohan family and friends. After more than six months of numerous and large orders for ice cream, we finally had to cut off the card and take it back.
Dina Lohan reacted badly and called the police to have her card returned. The police responded and did return the card to Dina with instructions not to use it again.
This is an unfortunate situation where certain people feel entitled to use a celebrity’s name for their own purposes. We regret that the Lohan family is upset and hope this matter is put behind us quickly.
-Ashley Swann, Carvel Public Relations Manager
I love you Ashley Swann. One question though. You only had 75 of these to give to the best celebrities out there and you gave one to Lindsay and Ali? Seriously?