Monday, October 24, 2011

The Girl With the Dragon Tattoo Has Best Viral Campaign Ever




Last month when the trailer for The Girl With The Dragon Tattoo came out it was cool, but it also looked like an almost shot for shot remake of the Swedish original. However, what is different and what slashfilm.com discovered was the Twitter site associate with the movie and the trailer was leaving clues to props from the movie at hidden locations across the country and they were up for grabs. Not just crap props either. This is no coffee cup that Daniel Craig once touched on the way to get in his limo. These are props seen in the actual trailer. It started last week which had clues leading to an item in San Diego which no one got. However, by the time the second clue was released on Friday and a location in Los Angeles given, things have started to pick up. That is a pretty cool thing to get for free. As this continues I think there will be more people fighting to win the items which will lead to greater buzz and more news coverage. I wonder if they will ever have Daniel Craig as a prize and if you could take him home for the day kind of like The Stanley Cup.

10 comments:

pomme said...

bullshit in my opinion!
a good movie is the best viral campaign and all i see in DRAGON TATOO trailer is the greatest hits of the swedish movie (even if Reznor score is nice)

timebob said...

I like it, its for the fans and David Fincher never does anything by the book.

I would rather find a prop then some auction house charging 10x its worth.

maggiemei said...

Am I the only one who didn't like the Swedish films. they were just alright, but the screenplay was mediocre, the plot was very flat, and the acting only OK. I especially missed the character of Erika, who they almost completely wrote ont of the movie!
Granted- Noomi Rapace was very good, but i see much room for improvement. David Fincher creates exciting films and amps um the tension with his editing choices, tight writing, and incredible scores. I am a fan.
I am excited to see the new versions simply because I htought the books were exciting and fraught with tension, wen the Swedish films put me to sleep.

EmEyeKay said...

@maggiemei - I didn't care for them much either. Seemed like made-for-TV movies to me. Thought NR was AWESOME though, she's what made me keep watching. I'll go see the new one but I don't think the new actress can touch NR. I Netflix'd all of them one day when I was sick, they have them on the streaming deal.

RocketQueen said...

I also didn't care for the two Swedish films I saw - the books were marginally better, but not by much.
I found myself getting annoyed by insignificant details, like what fucking kind of pizza Lisbeth eats. Okay, she likes Billy's Pan Pizza..no one fucking cares.

Carrie L. said...

I think this is awesome! I was a marketing director for a mid-sized movie theater chain in the mid-90's, when it was a big deal for theaters to really go out & promote films & get the whole community involved. It makes me a little depressed to think how that all went away, but this...this makes me happy. Entertainment a film provides doesn't just have to be inside the theater and contained on a screen!

Sis said...

Does this mean the San Diego prop can still be found?

Basil said...

@emeyekay They actually were made for tv movies. Made for Swedish television though. I don't mind the books or the movies, but am a bit puzzled by the following they have developed. Of course, I wonder the same thing about the Twilight movies.

Lelaina Pierce said...

Hee hee, RocketQueen - those parts did annoy me too. :) I also thought there was an excessive amount of coffee details.

I love the topic of marketing so I think this is super cool.

Basil said...

I love a creative marketing campaign too. The most memorable one was for Blair Witch, but there have been other creative ones. When Paris Hilton was arrested a few years ago, a banner plan circled the area saying "We support Paris - The Darlings. People had no freaking idea who the Darlings were so media were speculating. Turned out it a part of a promo for DirtySexyMoney (never forget). Another cool one (which never happened) was ABC had set up a schedule to promote V by having a skywriting plane put a big red V over major cities the week before the premiere. Now that was a cool idea until some do-gooder started moaning about pollution and the enviroment, so ABC caved. As if skywriting a V over a polluted city was going to tip the balance in global warming.

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