Friday, April 30, 2010

The 9M Dollar Commercial

Worth every penny of $9M. You need to watch this commercial.

33 comments:

Monty said...

Why on earth did it cost that much?

chihuahuense said...

I am such a sap.

Treesap-Covered Lady, the Humanist said...

9 million...really?

nancer said...

i've seen the same theme many times and done better. corny, sappy, etc.

Icecat said...

I'm with Treesap. Really?

Shmooey said...

I love going to John Lewis - in fact, I am thinking of going to the Oxford Street store tomorrow or Sunday - although it is mostly for the atmosphere and browsing, because the brands they stock are hideously expensive, and you can get what you need elsewhere without paying a premium for the vanity brand.

They showed a series about the behind-the-scenes at John Lewis, including several meetings with the advertising agency that was creating the advert.

I don't see where the 9 million went into the commercial, so it was probably the bill for all the hours the advertising executives spent until arriving at it, considering how many proposals John Lewis rejected.

SchmaddaKid said...

The 9 million went into the music.

Anonymous said...

The 9 million could have been used for something better.

delilah said...

e. you need to ask people about their fave commercial next week b/c this IS NOT one of them!

Ice Angel said...

It probably cost 9 million dollars to be able to hire that little baby and follow her throughout her entire life.
-as said by Rose Nyland

Jasmine said...

Yeah I bet the rights for the music alone were a few mil.
I dont care if it is trite and cliche and sappy, I liked it a lot!

Jasmine said...

@Ice Angel~ hahahahahaha, for a second, cause it takes me a few minutes to process things sometimes, i was like, WOW, they followed her throughout her life?! LOL, i can be such a ditz, even if only for a few moments : P

Anonymous said...

@chihuahuense: I'm with you. I loved it. Yes, it's been done before, but I love every version of it I've ever seen.

I'm a sap, too, and proud of it. :)

Syd said...

Meh. Did nothing for me.

Merlin D. Bear said...

I got misty eyed watching it - and despite the cynical exterior I try to present the world, I'm a sap.
There.
I've said it.
I AM A SAP! What time is the next meeting?

nunaurbiz said...

Wow, very well done! FYI, the production values are excellent here. It is NOT easy to film all those separate scenes and then edit them together seamlessly like they do. It's not something that can be done overnight.

Didn't know what the product was, tho. Never heard of the store, either, but it will stick in my mind now!

Maja With a J said...

Haha, I got a little teary eyed too.

Which was nice because my contacts are KILLING me right now.

Unknown said...

The 9million indicates the total cost of making it AND buying the media ie the TV commercial air-time. The media spend makes up at least 90% of the cost the rest is agency fees plus the shooting cost. I reckon it cost 400k max to shoot.

B626 said...

So glad not sponored by Toyota-they been trying TOO hard lately!

Mango said...

Color me un-moved. And it doesn't help that I hate Billy Joel who I consider a schlock-meister extraordinaire.

And as for seamless editing, I've seen some pretty seamless editing done by all sorts of people on YouTube. If that really cost $9 million then someone got had.

hotchacha said...

Add me to the sap list.

Not sure where the 9 mill went, but hey, spend your money on whatever pops your corn. I would have spent it on something else though.

Mango said...

LMFAO! Just read this viewer comment on YouTube:

Christ - I was expecting a pair of gravestones at the end of the advert.

Pricless...

sunnyside1213 said...

I was introduced to John Lewis by a friend in London last month. It's pricy, but nothing like Harrods.

Cindy said...

I think the whole ad campaign costs 9 mil, not just this commercial. So prepare the tear ducts for more

Einstein DeGeneres said...

Awesome Ice Angel! Thanks for the laugh!

Meg said...

LMAO @Ice Angel & @Mango

I got a little teary too. Unbelievable that it cost 9mil though??

I love Billy Joel and whoever that is singing (never heard of them), love their voice too.

Linnea said...

lol at harriet, me too

LauraM said...

I thought it was great, but, 9M, really? I just don't get it...

Jerry said...
This comment has been removed by the author.
Jerry said...

Enty is such an old softie.

Here's another commercial for you softies {by "you" I mean "us" but I'm not willing to admit that publicly}. It's from an American grocery chain called Publix. For me, much better than the John Lewis spot. Volume is a little low so turn your speakers up a touch.

Katja said...

@Jerry I like that one much better!

TheGoodRain said...

Since the song is originally created by Billy Joel, he probably has a massive amount of protections on his work. Fyfe Dangerfield would then have to get his permission and pay a portion of the royalties to Joel. I'm assuming the commercial would have to buy both Dangerfield Joel's permission -- so that would be quite a bit.

Also, the special effects to cut the scenes.

Selock said...

Loved it.

Advertisements

Popular Posts from the last 30 days