Who Makes Money From Phone Books?
If you are a business, are you going to spend money placing an ad in the Yellow Pages? I remember when they were several feet thick and they had to be broken up into multiple books because it got so big.
Thursday, May 23, 2013
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16 comments:
that video said it perfectly.
Can phonebook companies sue the internet for making them absolete?
I live on a major street above a commercial establishment and they just stop delivering them because no one would bring them inside. It didn't matter what day of the week they were delivered, we literally kicked them to the curb for recycling. Everyone did it, retail and residential. LOL
Well good now I feel better. We have a business and I opted not to renew our ad this year because I think most people use the internet, I kept going back and forth on it. It was $500 per month for a 1"x3" Ad. I know I personally recycle my phone book as soon as I get it because I just don't want anymore crap laying around.
Trust me MANY people use the phonebook everyday and I'm one of them. I like all my options in front of me so I can choose a business. Don't assume because you don't use it that no one else does! In the last month I've called an appliance repair and air conditioning contractor from the phonebook.. Now, I will tell you NOONE uses yellowbook!! Use your phone company's book, at&t, etc. they are the most accurate. Phonebooks give businesses credibility! Anyone can put an ad on the internet!!
I get three different ones delivered and I toss them all in the recycle bin.
I use a phone book at least once a day! I have both the new one and the previous years. I also have one from my home town so that if I need to contact someone or a business it is easy for me to find what I am looking for. My uncle sends me an updated one every year. Many may think a phone book has become obsolete with the internet but I still find that it is a big help for what I am trying to find locally. Also local government numbers.
We put ads for our store in the yellow pages and it's SO worth it. Most of our customers found us that way.
Im a.writer (novelist) and I love the White Pages. I use it for picking out character surnames. I love the Internet but character naming is still best done with baby name books for the first namez and the White Pages for the surnames. Ive tried character naming generators online but while those have their place, the baby name books and white psges are far more fun, imho. As for the yellow pages, a fun resource to randomly pick out a characters profession and workplace. Also, the older ones are a great historical resource. I rely on my 1979 Cincinnati White Pages to remind me of the old department stores and other places that are gone now, because a lot of my stories are set in that era, and the city didnt begin radically changing till the late nineties. Phone books will always hae a place at my desk. :-)
I did that just the other day. At least my tiny yappy dog had someone to bark at. He lives for that. How DARE anyone come up to our door!
I didn't even know they still made the White Pages.
Every year we would have the Yellow Pages sit on our stoop (along with all our neighbors') at our apartment for about three weeks until it would finally get thrown away. I wasn't gonna touch it because they always put them by where huge monster spiders nested.
But yeah, the phone book is obsolete. I have the internet and there are places like Yelp with reviews. Why pick somebody random? Are they close by? Are they still in business? Do good work? No way to tell.
You know who still uses the phonebook though - people like my 74-year-old mother. She was gobsmacked when she was looking for the phonebook and I said I didn't have one. Unless your business caters to seniors, I wouldn't pay for an ad.
Our phone book has good coupons in the ad section so I usually look before I get rid of it. I've gotten good discounts using those coupons with local businesses.
I use yellow pages online. The type can be made bigger.
Phone book gives credibility to internet ads. Yelp and other reviews are often planted by the companies. Phone book is the go-to. Internet second. I want a business with experience and talent.
Yp.com is on phones, has partnerships with google and yahoo, wastes no trees and is easy to use
Yelp is totally unreliable. There was a quasi-expose in a Bay Area newspaper about them. They basically extort business owners unless they pay to have negative reviews removed. They even plant and promote up positive ones for pay.
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